French/West/Vaughan (FWV) a public relations, advertising and digital marketing agencies, has acquired Fetching Communications, a pet and veterinary PR and marketing firm based in Tampa, Fla. Recognized as a marketing innovator in the pet-related consumer products and pet care industries, Fetching will complement FWV’s expertise in the equine and consumer lifestyle categories and will be rebranded as FWV Fetching, operating as a wholly-owned division of FWV.
Combined, the two firms employ over 100 professionals. FWV Fetching will be looking to help companies not endemic to the pet product category gain entry into the pet, pet-owner and pet-lifestyle marketplace. The acquisition also includes the Fetching subsidiary PetPR.com, the pet industry’s only dedicated news release distribution service.