In the late 1990’s Betsy Lipscomb, a cat behaviorist, and founder of SmartCat understood that people surrendered their cats to shelters because they didn’t know how to change unwanted behaviors. Betsy founded SmartCat with the sole mission of forming a company to enhance our pets’ quality of life, by providing for their behavioral needs. In 2009, our company branched out to become Pioneer Pet Products to extend into a wider range of products. In 2012 they acquired the brand Sticky Paws. All products are designed by behavior experts, as well as being widely tested and approved before reaching the market.