Our passion for dogs drives our primary mission to raise awareness of the link between sense of touch and dog behavior. We are dedicated to creating dog-friendly solutions for harmony between dogs and their owners, to support greater and long term companionships. Softouch Concepts, Inc. was established in 2002 by Mike and Linda Lady. The harness manufacturing was launched in their garage and moved to a commercial site in 2003. The product line consists of models made in different materials to meet the needs of both dogs and owners.