Market Hound is an automated marketing tool for veterinarians. It automatically extrapolates, compares and communicates breed-specific healthcare information to dog and cat owners on behalf of the veterinarian. The breed specific information enriches client knowledge and understanding of their pet throughout their pet's life. This ensures a steady flow of education throughout the lifetime of a pet and a steady stream of client activity for your practice. Patterson and Zoetis collaborated to create the content for Market Hound. Both are members of the non-profit organization Breedology, which seeks to improve the healthcare of dogs and cats by educating veterinary professionals and pet owners about the needs of individual breeds. Veterinarians and veterinary professionals interested in learning more about Market Hound are encouraged to visit pvmarkethound.com.