The Pet Effect

Pets change people—this is something we all understand on an emotional level. But is it possible that having a pet could change our health in other ways? A growing body of research says “yes.” Our relationships with pets can make the world a better place by significantly improving human health and our quality of life.

How can the pet effect improve your practice? Research shows that top performing practices (those with greater than 10% year-over-year growth) put more stock in improving the bond between pet owners and their pets than they do in improving the bond between the practice and pet owners. We’ve also learned that pet owners would have a more favorable perception of their veterinarian if they displayed The Pet Effect materials in their practices. Improve the Perceived Value of Checkups As you know, pet owners often wait until something is wrong with their pet to visit your office. When pet owners understand that their pet’s health may be is intrinsically linked to their own, they may be more encouraged to bring their pets into your office for important regular checkups.

Visit http://veterinarian.thepeteffect.org for more information.

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